When you’re hydrating, do you ever think about what’s going into your body? The guys behind Austin-based company Whol-E (ho•ly) Water certainly do.
Whol-E Water is a mineral-rich alkaline water that promotes overall health and wellbeing. Now, to explain what alkaline water is and why it’s important, let’s take a quick trip back to high school chemistry. All aqueous solutions have a specific pH level. pH is a measure of how acidic/basic a liquid is. The range goes from 0 – 14, with 7 being neutral. pHs of less than 7 indicate acidity, whereas a pH of greater than 7 indicates alkalinity or a base.
So, why is Whol-E Water alkaline?
The answer can be found when we examine our bodies. Experts say that the blood in an ideal human body should be slightly alkaline at 7.35-7.45 pH. When doctors take blood samples, pH is one of the attributes they’ll measure. This is considered to be as, or more, important than our body temperature. The reason that doctors take careful readings of the pH levels of our blood is because our bodies can effectively fight disease and infection best at this slightly alkaline state. Diseases like cancer actually thrive in acidic environments, but cannot spread in alkaline ones.
Now, you may ask yourself: why would my body even be acidic? Well, do you work out? Do you eat meat or fish? Do you consume more animal protein than vegetables? Are you stressed from work, life, etc.?
All of these things can cause acid buildup in your body. Because there are more acidic foods than alkaline ones, it’s common that your diet is acidic and therefor unbalanced. Also, if you’re reading this blog, I assume you work out. As you know, this can cause a significant buildup of lactic acid in your muscles which leads to chronic soreness and fatigue.
Alkaline water, namely Whol-E Water Water (9.4+ pH), is effective in counteracting this acidic environment found in our bodies. This results in quicker recovery. Additionally, when water is alkalized, the size of the water molecule actually decreases in size. This means our bodies can absorb and metabolize that molecule at a more efficient rate than other ordinary drinking waters. So Whol-E Water not only helps you recover– fighting the lactic acid we build up through working out, but it also rapidly hydrates your body. There are many other attributes alkaline water is known for like: increased metabolism, natural antioxidants, increased oxygen levels, immunity boost, natural detoxification, natural weight loss, and it is also known to promote bone density.
During our workouts here at Down2WOD, we’ve noticed that one bottle of Whol-E Water goes a long way. Back when we were drinking Ozarka (which we later found out tested at a 3-4 pH [comparable with vinegar]), we noticed that we would sweat out a considerable amount of the bottle we just drank. With Whol-E Water, we found that we don’t sweat nearly as much. We also noticed a slight boost in energy– not anything like an energy drink, but a more sustained, natural energy. We figured that our bodies (while drinking Ozarka) were expelling the acidic water we were consuming. Your body’s job is to expel of acidic wastes and toxins, right? For this reason, we were able to figure out that because Whol-E Water was not acidic, but alkaline, we were utilizing much more of what we were consuming.
Whol-E Water’s process includes reverse osmosis filtration, then the blending of 5 all-natural minerals (calcium, magnesium, sodium, potassium, and phosphorus). These minerals boost the pH level of the purified water, making it alkaline. Oh and by the way, the water is chlorine and fluoride free and they use a BPA free bottle.
As a business, the young venture (9 months old) plans to give part of its annual profits back to non-profits to construct clean water wells in impoverished nations. Whol-E Water has already started fundraising to help build a well in Gonok, a region of rural Ethiopia.
The company’s slogan wraps its mission up in four simple words: “Feel Good Do Good,” describing both its health and charitable aspects.
Down2WOD gives Whol-E Water 5 out of 5 stars! We definitely recommend this to any CrossFitter who is serious about their training.
For more info and to purchase Whol-E Water: www.whol-ewater.com